What Is Seo And How It Works, Online Tutor, Agla Exam

SEO or search engine optimization is the process of optimizing your website to get un-paid or organic traffic from the search engine results page.

What is SEO And How it works?

SEO or search engine optimization is the process of optimizing your website to get un-paid or organic traffic from the search engine results page.

You can say SEO is a process to make certain changes to your website design and content which will make your site more impressive and attractive to a search engine. People will opt for this in hopes that the search engine will present or display their website as a top result on the search engine results page.”What Is Seo And How It Works, Online Tutor, Agla Exam”.

Search engines seek to deliver the best service for their users. This means the results delivered on the search engine pages that are not only of high quality but also related to what the searcher is looking for. 

In order to get this done, search engines will crawl or scan different websites to know what the site is about. This helps them deliver more significant results to the people who are searching for certain topics or keywords. 

SEO help organizations to make sure that their site ranks high in the search engines for relevant phrases and keywords. ”What Is Seo And How It Works, Online Tutor, Agla Exam”.

By improvisation of your SEO, one can work to increase your visibility on the search engines. This is beneficial to reach more potential customers. By creating more effective and engaging SEO-focused content, you can get more chances of bringing in increased targeted organic traffic.

Factors Impacting SEO:

 Let’s have a look at some of the factors that can impact the search engine optimization ranking. Google (Search engine giant) will never give away the appropriate algorithm they use to rank sites.

There are some factors that impact search engine results page rankings. The on-page and off-page factors that influence SERP rankings are-

Factors that Affect On-page and Off-page SEO

1. Content Marketing

Good quality content pieces on your site will help the search engines to rank your pages higher on the search engine results page.

The more effective and engaging content you have on your site, the more likely your visitors will spend quality time on your website and may even make a purchase. ”What Is Seo And How It Works, Online Tutor, Agla Exam”.

Here are just a few types of content that you can focus on to help to improve your content offering by improving your search engine rankings:

• Blog posts and articles
• E-books and whitepapers
• Social media content
• How-To Guides and Tutorials
• Infographics or other visual content
• Videos and audio recordings

2. On-Page SEO

Some of the on-page SEO factors that can help you to improve your search ranking:

• Title Tag  
• Meta Description  
• Sub-headings 
• Internal Links 
• Image Name and ALT Tags 

3. Off-Page SEO

Some of the off-page SEO factors that can impact your search engine rankings:

• Trust 
• Links 
• Social signals (likes and shares)

When it comes to SEO, there are two different approaches that usually organizations take to optimizing their sites for the search engines – black hat vs. white hat SEO.”What Is Seo And How It Works, Online Tutor, Agla Exam”.

Black hat SEO involves certain tactics that focus on optimizing content only for the search engines. This means that organizations are not considering the visitors that will navigate and read their site content. These organizations will break the rules so as to improve their site rankings.

Whereas, white hat SEO is an effective approach in order to optimize your website for search engines and build a sustainable business online. This approach to search engine optimization involves focusing on the potential audience who will click on and read the content on the site.”What Is Seo And How It Works, Online Tutor, Agla Exam”.

There are a lot of factors that impact your SEO ranking, but the most vital thing to consider is whether your content is valuable to your intended audience.